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CIFF 广州家博会
2026.03.18-21&03.28-31相约广州琶洲第 57届中国家博会(广州)与您一起破局，链新!
全球供应链波动，制造业加速洗牌，新消费呼唤新体验。面对全球家具生态格局重构，如何找到自己的新坐标，重新构建一条新的发展链路？
中国家博会（广州）以“链新”作答：2026年3月展会主题为“链新 Connect Create”，并策划《链新·品牌说》栏目，携手海内外优质家居品牌，共同探讨新材料新工艺、新智造新价值、新流通新零售、新服务新模式。
本期将聚焦
中国热压机模板制造专家——华美模板
The global furniture ecosystem landscape is being reshaped, with production, distribution, and consumption all actively seeking breakthroughs and transformation. In this context, how can businesses find their new positioning and rebuild a new development pathway?
CIFF Guangzhou answers with "Connect Create", its theme for March 2026. In the series "TOP BRAND", we profile premium brands worldwide who generously shared brand stories to explore breakthroughs across new materials, smart manufacturing, retail models innovative services and business formats.
This edition's spotlight:
WHM: Excellence in Press Plate Technology
无锡华美集团成立于1978年，现已成为中国热压机模板制造领域的**企业。作为中国首家专注于地板、家具板材及高压装饰板（HPL）表面压花解决方案的企业，华美凭借专业的品质、丰富的产品系列及强大的产能，始终稳居****地位，产品现已****各地。
Founded in 1978, Wuxi Huamei Group has established itself as China’s leading expert in press plate manufacturing. As the first Chinese enterprise specializing in surface embossing solutions for flooring, furniture boards, and HPL, Huamei has maintained its industry leadership through professional , diverse product range, and high production capacity. The company’s products are now widely distributed all over the world.
无锡华美集团
Wuxi Huamei Group company
华美的创新之路始于2002年。当年，企业成功研发不锈钢热压机模板，打破了德国在国际市场的垄断地位。2006年，华美设计出首款同步热压机模板；2014年，华美实现首款410级七尺宽幅热压机模板出口；2021年，华美推出首款防指纹热压机模板（型号：ZP9165-TG05A），这些成就奠定了华美的行业开拓者地位。
公司旗下最大规格的七尺宽幅热压机模板，可生产最大尺寸达7×20英尺的表面材料，彰显了行业**生产能力。该系列热压机模板采用410级材质，在硬度、精度和平整度方面具备显著优势。所有生产工序均实现自主完成，确保了产品质量的稳定性和批次一致性。
通过遵循可再生、可持续的林业原则，华美在行业中树立了独特的竞争优势。相较于传统材料，华美的热压机模板产品具有更优异的延展性和耐磨性。借助创新设计，产品可实现高光、哑光、金属等多种表面效果，还能逼真模拟木材、石材的自然纹理，为家居产品增添个性与艺术气息。
Huamei’s journey of innovation began in 2002 with the successful development of stainless steel press plates, breaking Germany’s monopoly in the international market. Key milestones include the design of the first synchronized press plate in 2006, the export of the first 410-grade seven-foot wide plate in 2014, and the introduction of the first anti-fingerprint plate (ZP9165-TG05A) in 2021. These achievements have positioned Huamei as an industry pioneer.
The company’s largest seven-foot wide press plate can produce surfaces area up to 7x20 feet, representing the industry’s maximum production capability. Using 410-grade materials, these plates offer superior advantages in hardness, precision, and flatness. All manufacturing processes are completed in-house, ensuring product consistency and batch uniformity.
By adhering renewable and sustainable forestry principles, Huamei has established a distinctive industry position. Compared to conventional materials, Huamei’s products offer superior malleability and abrasion resistance. Innovative design enables diverse finishes—glossy, matte, metallic, and mimic the natural textures of wood and stone—infusing home products with unique artistic appeal.
华美参展中国家博会（广州）设备配料展,2025年（左）及2023年（右）
Huamei showcases at CIFM / interzum guangzhou in 2025 (Left) and 2023 (Right). SOURCE: Huamei
华美已针对国际市场推出多款深层木纹及石材纹理热压机模板产品。
Huamei has launched several deep woodgrain and stone textures for the international market. Source: Wuxi Huamei Group
光年系列VH7895采用微米级精雕工艺，最细线条仅2丝，细节纤巧入微；触感如丝绒柔滑亲肤，抗指纹设计兼顾实用；能搭配枫木、胡桃木等难搭木材，场景兼容性强；创新多维光影设计，随视角转换呈现多角度流动光影。
The Light Year Series VH7895 features micron-level precision carving technology with the finest lines measuring just 0.02 millimeters. It boasts a smooth touch and a fingerprint-resistant design for enhanced practicality. Versatile in scene matching, it pairs seamlessly with maple and walnut. Its innovative multi-dimensional light and shadow design delivers dynamic, flowing light effects that shift with different viewing angles.
针对当前国际市场下游客户面临的成本压力，华美依托自身品牌实力与技术优势，优化生产流程、降低成本损耗，成功助力****攻克多项技术难题，例如研发大型地板斜边热压机模板生产专用设备。
历经多年积累，华美已形成涵盖7000余款产品的丰富产品线，以精湛的设计与严谨的生产工艺，为高端客户提供全方位热压机模板解决方案。同时，公司提供涵盖产品、模具、工艺等领域的技术支持，打造完善的售后服务体系。
Recognizing the cost pressures faced by downstream customers in the current international market, Huamei leverages its brand strength and technical expertise to optimize production processes and reduce costs. The company has successfully helped international brands overcome technical challenges, such as developing new e for producing bevel press plates for flooring on large-scale.
With a portfolio of over 7,000 products accumulated over the years, Huamei offers comprehensive solutions for high-end clients, featuring sophisticated designs and meticulous production process. The company provides comprehensive after-sales support, including technical assistance with products, molds, and processes.
ZST7542以中灰调打造混沌气流纹理，流动交织模拟能量无序涌动，尽显混沌与秩序共生的视觉张力。
ZST7542: Neutral gray tones form chaotic airflow textures, flowing and interweaving to mimic unconfined energy surges, highlighting the visual tension of chaos and order in coexistence.
成立首个十年实现 “替代进口” 的初期目标后，华美将目光投向国际市场，以印度为起点逐步拓展，最终成长为全球热压机模板行业**者。这一扩张进程得益于公司早期便采纳****，包括 ISO9001 质量管理体系认证、ISO14001 环境管理体系认证等，并引入全面的 ERP 系统，实现运营标准化，提升管理效率。
这一战略成果在2018年尤为显著。截至当年，华美国际贸易实现连续六年年均30%的增长，海外热压机模板订单金额突破1亿元人民币，创下亮眼业绩。
展望未来，华美将继续深化与国际知名品牌的合作。公司将持续提升热压机模板的设计与生产能力，力求在国际市场实现更深度的渗透与更广泛的覆盖。
中国家博会（广州）为华美提供了一个向世界展示自身名片的**平台，带来了丰富的客源与海外订单。近年来，华美深耕海外市场，通过参加各种国外展会、实地市场调研，深入了解目标市场，力图实现从“产品出海”向“价值链出海”的跨越式发展。After achieving its initial goal of “replacing import” within its first decade, Huamei pivoted to the global market—starting with India and growing into an industry leader. This expansion has been supported by the company’s early adoption of international standards, including ISO9001 management and ISO14001 environment management certifications, along with a comprehensive ERP system that standardized operations and boosted efficiency.
The success of this strategy was particularly evident by 2018: six consecutive years of 30% annual growth in international trade, with overseas orders exceeding 100 million RMB.
Going forward, Huamei will deepen partnerships with global brands, focusing on boosting design and production capabilities to extend international market presence.
CIFF Guangzhou has provided Huamei with the best platform to showcase its brand to the world, bringing abundant customer resources and overseas orders. In recent years, Huamei has been deeply cultivating overseas markets, gaining in-depth understanding of target markets through participation in various international exhibitions and on-the-ground market research. The company is striving to achieve a leapfrog development from “product export” to “value chain export”.华美专利墙
Huamei patent wall
光年系列VH7891和VH7894-DS
The Light Year Series VH7895 and VH7894-DS
华美在2025年中国家博会（广州）搭建与海外客户的合作桥梁
Huamei showcased in CIFF Guangzhou 2025 to connect with overseas clients. SOURCE: Huamei